As both a Creative Director and a Photographer, I led fashion shoots from concept to final curation — shaping styling, set design, lighting, and pose direction to craft bold, cohesive visuals. My goal is to make every image more than a product shot, but a narrative that connects with culture and drives engagement.

Explores mood, atmosphere, and narrative beyond clothing—capturing the emotions, textures, and aesthetics that define each concept.

(All images are curated/styled/photographed/retouched by XI, few may display experiments with AI tools.)

Each shoot is tailored to its platform — from bold campaign imagery to clean e-commerce product shots and social-first content — ensuring every image feels cohesive, intentional, and engaging.